Chef Adam’s no-nonsense guide to turning one protein into a quick prep meal, an elevated dinner, and a leftover remix worth repeating
| PROTEIN 3 WAYS: STEAK |
| Chef Adam’s guide to 3 dinners from one steak purchase |
| Built for your favorite cut — cooked three different ways |
| HANGER STEAK - THE BUTCHER'S FAVORITE CUT |
| HOW TO BUY (SIMPLE RULE) |
| Plan 8 oz cooked steak per person, per meal |
| Family of 2: - 3 meals - 3 lbs |
| Family of 4: - 3 meals - 6 lbs |
| Chef Adam Tip: |
| Ribeye, strip, and porterhouse shine on date night. |
| Sirloin, hanger, and flat iron are workhorses for weeknights and remixes. |
| NIGHT 1 — QUICK & EASY WEEKNIGHT DINNER |
| Simply Seared Steak with Pan Juices |
| Works with: Sirloin • Hanger • Flat Iron • NY Strip |
| Goal: Fast, dependable, no extra thinking. |
| Steak |
| Season generously with salt and pepper |
| Hard sear in a hot pan or grill |
| Rest, slice, spoon pan juices over top |
| Sides |
| Roasted potatoes or rice |
| Broccoli, green beans, or side salad |
| Quick Sauce (Optional) |
| Pan juices + butter + splash of lemon or vinegar |
| Result: |
| Straightforward steak night that fits a busy schedule. |
| NIGHT 2 — DATE NIGHT “WOW” DINNER |
| Butter-Basted Steak with Red Wine Pan Sauce |
| Best with: Prime Ribeye • NY Strip • Porterhouse |
| This is the flex night. |
| Steak |
| Cook in cast iron or on the grill |
| Butter-baste with garlic and herbs |
| Slice intentionally for plating |
| Red Wine Pan Sauce |
| Deglaze pan with red wine |
| Reduce until glossy |
| Finish with butter and cracked pepper |
| Elevated Sides |
| Creamy mashed potatoes or purée |
| Roasted mushrooms or caramelized onions |
| Simple arugula salad with lemon vinaigrette |
| Result: |
| Steakhouse energy at home. |
| NIGHT 3 — LEFTOVER MASTERPIECE (TEXTURE SHIFT) |
| Steak Rice Bowls or Steak Fried Rice |
| Works with: Any cut |
| Why this works: |
| Bold flavors + different texture = no repeat vibes. |
| Steak |
| Slice leftover steak thin |
| Quick sear to reheat or crisp edges |
| Base |
| Fresh or day-old rice |
| Or crispy roasted potatoes |
| Finish |
| Chimichurri or soy-based glaze |
| Sesame oil or garlic butter |
| Optional egg, scallions, chili crisp |
| Result: |
| Comfort food with intention — nothing feels leftover. |
| WHY THIS PROGRAM CONVERTS |
| Guides customers to premium cuts without pressure |
| Works across multiple price points |
| Encourages larger, smarter steak purchases |
| Keeps choice in the customer’s hands |
| CAMPAIGN SUMMARY (READY TO DEPLOY) |
| Choose your cut. |
| Cook it three ways. |
| Weeknight classic. |
| Date-night showstopper. |
| Leftover remix that still hits. |
| Your favorite steak — smarter all week. |
What you get:
- 3 lbs Hanger Steak (Family of 2)
- 6 lbs Hanger Steak (Family of 4)
